bus stop creativity – talk about targeted marketing!

We’ve talked before about the importance of getting your message in front of the right people – brand is your business’ personality and marketing is one way of expressing that personality to your potential customer base.

Below is a great example from Adobe, the creators of photoshop, expressing their focus on creativity by pranking some unsuspecting members of the public waiting for a bus.

Now, not all of us have such slick photoshop skills or the ability to co-opt a bus stop for a day but creativity, quirkiness and a fresh approach to the way we communicate with the market can often do wonders in expressing all the great things about our brand that have previously flown under the radar.